Updated on 10/18/2019
One of the first steps in an organic SEO campaign at ICE DEVELOPMENT is to ensure that your Google MyBusiness listing is complete and up-to-date.
Why is it important to have a complete Google listing ?
The first impression must be the right one !
Your Google listing is probably the first thing a customer, who only knows your name, will see !
So, it’s crucial to make a good impression on this “first encounter”…
This includes having a clean and current logo, a relevant category, photos of your building or products, and accurate contact information.
Your customer has better things to do than spend 5 minutes looking for your contact details…
The primary purpose of these listings is to speed up contact.
By displaying your address, phone number, and opening hours, your customers know when to call you.
Google listing for Enjoy Home 2
A complete listing encourages more reviews
And you know how valuable reviews can be in improving your visibility…
No ? You don’t know ? Then read this : Make the most of customer reviews to boost your SEO
Google listings are becoming richer and richer
As WRI reports, it is now possible to display links to your social networks.
Social networks display on a Google listing
To do this, you need to enter the URLs via a JavaScript code on the homepage :
/**
* Pour afficher les réseaux sociaux sur la fiche Google My Business, code à mettre dans la partie <head>
*
* @category Référencement
* @author Joffrey HABAI <jh@ice-dev.com>
* @date 2015 02 03
*/
<script type="application/ld+json">
{
"@context" : "http://schema.org",
"@type" : "Organization",
"name" : "Your Organization Name",
"url" : "http://www.your-site.com",
"sameAs" : [ "http://www.facebook.com/your-profile",
"http://www.twitter.com/yourProfile",
"http://plus.google.com/your_profile"]
}
</script>