Expertises / WEB

SEO & WEB PERFORMANCE.

Comprehensive SEO support: from semantic analysis to daily performance monitoring. Technical audit, on-page optimisation and a sustainable content strategy.

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SEO & web performance

> TECHNICAL SEO // Objectives of the project

The primary aim of our support is to sustainably maximise your organic visibility in order to generate qualified leads. By combining rigorous technical audits with a targeted semantic strategy, we boost your brand awareness whilst conducting a detailed analysis of your users’ behaviour. Our mission is to transform your website into a high-performing strategic asset, driven by data and constant monitoring of search engine algorithms.

Site Map & UX

Definition of logical structures optimised for SEO and user experience (UX).

Editorial & Content

Writing and rewriting semantic content to capture the most relevant search queries.

Technical Audits

In-depth analysis of crawling, HTML tags, caching and compliance with Google PageSpeed.

Strategic Link Building

Building your authority through high-quality, topic-relevant link-building campaigns.

Market Intelligence & Algorithms

Constant monitoring of changes at Google to anticipate new ranking criteria.

Stats & Analytics

Comprehensive reporting via Search Console with detailed ROI analysis.

> OUR METHODOLOGY // 5 steps

01 // SEMANTIC ANALYSIS

Selection of key expressions: Identifying a list of priority keywords based on search volume and your target audience’s search intent.

02 // AUDITS

Semantic & Technical Audit: An in-depth audit to identify ‘quick and easy’ actions (quick wins) for your SEO.

03 // OPTIMISATION

Implementation of recommendations: The technical team is implementing code optimisations, whilst the SEO team is working on the semantics.

04 // PERFORMANCE

Dashboard: Access to a real-time dashboard to view your SEO performance and key metrics.

05 // SUPPORT

Monitoring & Benchmarking: Daily monitoring of rankings and the monthly dispatch of a detailed report to assess observed changes.

 

ANNUAL SEO REVIEW

At the end of each 12-month cycle, we produce a comprehensive review of the website’s performance to refine the strategy.

  • Assessment of the impact of annual optimisations.
  • Adjustment of tactics to maximise ROI.
  • Redefinition of the SEO strategy for the following year.

 

 

> QUESTIONS FRÉQUENTES

> How long will it take to see results?

SEO is a long-term endeavour. Whilst technical optimisations can have a rapid impact (within a few weeks), a content and backlinking strategy generally takes between three and six months to bear fruit.

 

> Do you guarantee the top ranking on Google?

No one can honestly guarantee a top ranking, as Google’s algorithm is constantly evolving. However, we do guarantee that we will apply best practices that mathematically maximise your chances of achieving it.

 

> Should you do SEO and SEA (advertising)?

These are two complementary approaches. SEA provides immediate, paid visibility, whilst SEO builds a sustainable, long-term asset at no cost. Ideally, both should be combined at launch.