Why you absolutely must secure your site with HTTPS ?
In 2012, with the advent of responsive, Google strongly encouraged sites to become “responsive”, i.e. to be adapted to mobile devices.
Google recommends a new development for all the sites it indexes. Now it’s time to secure your site with HTTPS !
“S” for security, the difference between HTTP and HTTPS
HTTP (Hyper Text Transfer Protocol) is a protocol that designates the exchange that takes place between an Internet user and the server with which they are connected when browsing the Internet. More specifically, it enables Internet users to access data stored on a server.
Adding an SSL (Secure Socket Layer) certificate to the HTTP protocol ensures that exchanges on your site are secure. This ensures data confidentiality and makes it impossible to fake any information exchanged. In fact, the entire communication between your site and the visitor will be encrypted thanks to the SSL certificate.
Why switch to HTTPS ?
Improve your ranking on Google
Since January 2017, Google has taken a stand in favour of secure sites.
The impact on referencing has been noted on many sites.
Reassure your visitors
Google Chrome now displays a green padlock next to the URL in question as a token of “Google certification” of the security of the site and exchanges with Internet users. This will reassure your visitors and give them confidence, which is essential on an e-commerce site, for example.
However, Google also indicates “not secure” for sites that do not have SSL certification. E-commerce sites are naturally affected by this, as the number of bank frauds on the Internet is increasing, and this will have a negative psychological impact on your visitors.
Increase the speed of your site
The speed at which your site loads on your computer will also be accelerated with HTTPS, as the protocol is much more recent than HTTP, which dates back to 1999.
How can you switch your HTTP site to HTTPS?
Contact us now to receive a quote for securing your site by switching to https.