Basic Tips for Properly Indexing a Page
Rule No. 1.1: You shall offer your neighbor rich content !
It seems obvious, but for the same subject, if your site offers among the richest content, it has a better chance of being shared, visited, and therefore better positioned.
If you just write a paragraph, without visuals, without data, without links to other pages, your content will have little chance of standing out.
Rule No. 1.2: You shall delete or improve content of low interest !
You must hunt down low-quality content. User experience has become an important criterion for Google.
So, if your visitors find themselves on a content-poor page, you’re going to generate dissatisfaction. In addition to driving your customer away, this can also penalize the SEO of your entire site.
Rule No. 2: You shall not duplicate !
The site’s pages must all follow this pattern :
1 page = 1 unique title + 1 unique h1 + 1 unique url + 1 unique description + 1 unique content
By unique, it means “not found elsewhere on your site or on the internet.”
A content writer who takes the time to create their own sentences will always be more favored than a writer who simply copies/pastes content from another site.
Rule No. 3: You shall maintain a logical structure in your content !
The form of your content is important. Use a correct html structure Title 1, Title 2, Title 3, correctly named images and, if possible, captioned.
Your page must contain text, as Google recommends that important texts should not be in image form : https://support.google.com/webmasters/answer/114016 (“Do not embed important text in images”).
More information on how to write quality web content
Rule No. 4: You shall take care of your URLs !
The page addresses must be clean, without too many parameters ?page=1&c=tuy and must contain keywords corresponding to the content.
The URL must be unique, meaning there should only be one address that allows viewing the page.
This implies, for starters, having a single domain name.
Rule No. 5: You shall take care of your meta tags !
Among what are called metas, 2 are particularly important, the Title and the Description.
These elements are important because they appear in Google’s results, which will be read by your future customers ! Therefore, it is essential to work on them.
The title and description must be unique, especially avoid duplicating them
Rule No. 6: You shall take care of your link labels !
The link labels pointing to your page must be descriptive !
Overall, all your links must make sense, which naturally excludes all the “click here”, “learn more”, etc. To do it right, think that by reading the link, one must understand the subject of the page that will appear upon clicking.
Rule No. 7: You shall take care of your visuals !
It is essential to illustrate your points with captivating visuals related to your content.
A clear diagram is often more useful than dozens of lines. But care should be taken to optimize your images.
Rule No. 8: You shall offer content readable on all devices !
Since early 2015, Google has been very explicit on the subject. Sites that are not adapted to mobile devices (smartphone, tablet) may see their ranking decrease.
Message sent by Google: “Our systems have tested x pages of your site and discovered that 100% of them contain major mobile usability errors. The errors present on these x pages seriously harm the proper use of your website by mobile users. These pages will not be considered mobile-friendly in Google search, and will be displayed and ranked accordingly for smartphone users.”
If your site is not responsive (test it on http://ami.responsivedesign.is/), you should quickly request a quote for a redesign in RWD (Responsive Web Design).
Moreover, recent responsive design technologies have the advantage of being faster to download.
Rule No. 9: You shall not make your visitors wait !
Everything that can be put in place to accelerate the loading speed of your pages must be implemented.
Quality hosting, clean and optimized coding of your site, browser caching, server caching, resource compression, …
In recent years, Google’s motto has been: improve user experience !
No one likes waiting for a web page to load… This can even lead the visitor to change sites.
So if your competitor offers roughly the same content as you, but displays it faster. It’s likely that Google will position it ahead of you in its results.
More details on : https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/slow-mobile-pages?hl=fr
Rule No. 10: You shall facilitate sharing with your neighbor !
To increase the popularity of your content, it’s beneficial to facilitate sharing on social media.
Because if your content is interesting, it will be shared on social media or other external sites.
But you must initiate this sharing, so start by publishing your content on your own official pages (Google+, Twitter, Facebook, …) as soon as they go online.
For this, have sharing buttons implemented if your site lacks them.
Rule No. 11: You shall avoid obsolete technologies !
Regarding Flash technology.
Although Google’s robots (which index web content) can read the text of flash files (provided it is in text format and not image), best practices dictate that your content should be in HTML and not in flash as much as possible (see best practices : https://support.google.com/webmasters/answer/72746#5 ).
Current developments tend to move away from flash technology, as it is not interpreted on smartphone and tablet devices (notably iPhone and iPad), which are increasingly used for web browsing.
Rule No. 12: Because you love your neighbor, you will share this article !
These are the words spoken by the Lord out loud on the mountain. 🙂