How long does an SEO service last?

You’re thinking about taking on an SEO service, but you’re wondering how long it will take.
How long does it take to get a good ranking? And what actions will be carried out during this time ?

As a reminder, an SEO service consists of various initial stages

Year 1

Step 1: Choice of keywords
Step 2: The SEO Audit
Step 3: Implementation of optimisations
Step 4: Implementing a netlinking strategy
Step 5: Setting up a tracking system

Duration of each stage :

Stage 1 requires a preliminary meeting to identify the themes of your site and your competitors. From there, we study the interesting expressions for each theme and their variations. You’ll be given monthly search volumes to help you make the right choice.

Time required: 1 to 2 weeks.

Stage 2 is very time-consuming because it involves auditing your website. This results in the drafting of a substantial document, 30 to 50 pages long depending on the number of expressions that will follow us and the technical work to be done on your site.

At the end of this stage, a meeting is held to validate the optimisation proposals (technical and editorial).

Time required: 2 to 3 weeks

Stage 3 consists of implementing what has been agreed together during the SEO audit. La durée dépend de votre capacité à mettre en place les différentes recommandations et de l’ampleur du travail à faire suite à l’audit. It is also at this stage that we set up the analytics objectives so that we can measure your site’s performance.

Typical time taken: 1 to 2 months

Stage 4 takes place throughout the year, and involves monitoring your external communications and advising you on them. Posts on social networks, optimising and broadcasting your videos, seeking partnerships to obtain new back links (external links)

Time required: 1 to 2 days spread over the year

Step 5 is regular monitoring of your positioning and your content. We advise you throughout the year and interact with you to adapt your list of expressions and your content changes.

Time required: several hours each month, depending on the site’s activity.

SEO Year 1 “Getting off to a good start”
*“Runners Take Your Mark” by Dru Bloomfield – At Home in Scottsdale is licensed under CC BY 2.0*

My site is optimised, I’ve improved my ranking, why should I continue with the SEO service? ?

As you have seen over the past year, gaining positions is a long-term process.
You need to make sure that there are no technical blockages on your site, and then you need to offer your visitors the richest possible content. At least, it must be as rich as that of your competitors on each targeted expression.

Your competitors’ techniques and content evolve from year to year:

On the technical side, new possibilities are opening up, and new recommendations are being pushed by Google, such as the webP image format, which is becoming much more widespread, or the new recommended cache duration for external resources, recently increased to one year.
On the competitor side, new articles are being created and new sites are emerging.

This is why it is essential to monitor the competition via the top site for each expression in your monthly SEO report. But you also need to follow Google’s latest technical recommendations as closely as possible so that you always stay one step ahead.

But what actually happens after year 1?

As you know, SEO is a competition, and just like in sport you have to keep up and push your limits. Transposed to SEO, you need to keep your content up to date, be technically up to date and increase your visibility.

Year n+1, time for an assessment and new opportunities

SEO review
Search for new opportunities (new expressions)
Corresponding editorial support
Technical support (new Google recommendations)

It all starts with an SEO review, where we look back at the implementation of technical and editorial optimisations. This is a new audit that takes into account the latest Google recommendations. We look at the evolution of your traffic and compare, for example, the analytics objectives for n-1, n-2 and n-3.
If necessary, we implement the new recommendations.

Using the competitive analysis and our discussions, we suggest new keyword opportunities.

We monitor your content creation throughout the year to help you produce the most optimised content possible. Copywriting is time-consuming, so it’s essential that you get the highest possible conversion.

When it comes to technical optimisation, we constantly monitor the latest optimisation trends recommended by Google.

Year n+1 “Ongoing efforts to finish in the lead”.
*“Runners Den Classic 2011: 5 mile 2nd place” by Dru Bloomfield – At Home in Scottsdale is licensed under CC BY 2.0*

Special case: you’re planning to redesign your site this year

Thinking of redesigning your site this year ? Our SEO service can be adapted to suit !
We’ll help you decide on content structure, tree structure, content changes or clean-up.
If you change the technology used to create your site, your URLs will undoubtedly change. A site that changes its URL without taking the necessary precautions can potentially lose all the SEO work it has done over the years, so this is a crucial stage not to be missed when redesigning a site.

Case study of 2 sites that underwent a redesign, the first of which stopped its SEO service, while the second continued with it.

The percentage of visibility (calculated using the positioning of expressions on Google) fell sharply in the month following the launch.
A year later, the site still hasn’t regained its pre-redesign visibility.

With an SEO service, we can see that the progression remains continuous, so the work of the past years is perpetuated.
One year later, that’s almost 10% more visibility !

Would you like to achieve long-term success with our SEO service ?

Our agency monitors dozens of websites every year in terms of SEO, and with our extensive experience of SEO on a wide range of topics, we can help you to significantly increase the volume of traffic coming from search engines.